The importance of providing smooth, seamless check-out processes has never been more important to the success of online retail sales. Around 18% US online shoppers abandon their carts due to the excessive length or complexity of the checkout process, with payment provider friction being one of the contributing factors.Â
Peach Payments provides e-commerce merchants with a complete, conversion-optimised checkout ecosystem. It is designed to enable modern e-commerce to operate more efficiently while reducing friction, enhancing security, and providing choice in payment methods. All of this together led to increased revenues for merchants who would otherwise lose these sales.
The Problem with Traditional Checkout Experiences
Traditional check-out experiences create frustration among end-users. Lags during the final step of the purchase journey can result in high purchase intent to turn into lost revenue. Poor payment flow can nullify all of the marketing and UX work done in earlier stages of the purchase funnel.
Redirect-heavy Payments
Many legacy systems require consumers to leave the merchant site in order to complete the payment process. Redirecting from the merchant’s site diminishes continuity, trust and leads to an increase in abandonment.Â
Limited Payment Options
Clients expect to have options when it comes to payment. Most traditional payment gateways only support credit/debit cards and/or a limited number of other methods.Â
Poor Mobile User Experience
The use of mobile devices for commerce is growing rapidly. However, a significant number of checkout pages are still not designed to function properly on mobile devices.Â
Security Issues
Many users feel uncomfortable providing their card details due to security warnings and redirection to unfamiliar websites to complete an order. Even though a merchant’s website may be secure, a poor payment user experience creates the perception of risk.
How Peach Payments Improves the Checkout Experience?
Peach Payments provides an enhanced checkout experience that minimizes friction, builds confidence, and boosts conversion rates. By keeping payments on the merchant’s website, supporting multiple types of payments, and offering enterprise-level features, this platform improves the experience of both merchants and customers.
Embedded On-Site Checkout
Peach Payments provides the merchant’s customers with an embedded checkout option. When customers complete an order using embedded checkout, they stay on the same webpage that they were on prior to starting the checkout process. Because of this continuity, the customer is more likely to trust the supplier since there is less of a chance of a significant context shift when moving from the checkout process back to shopping.
Compatible With Multiple Payment Types
In today’s world, customers expect to have a variety of options, whether they choose to use credit & debit cards, digital wallets, mobile wallets, or alternative payment methods. The Buy Now Pay Later option is also very popular among consumers today. With a comprehensive payment service through a single API integration, Peach Payments allows businesses to confidently offer every possible consumer payment option that could be acceptable in their market.
Mobile-Friendly Checkout
Since mobile commerce has been the largest source of internet activity, Peach Payments optimizes every checkout interface for mobile devices. This is providing a seamless mobile user experience across mobile devices (i.e., iPads, iPhones, Android devices). With faster and user-friendly checkout experiences, businesses can better impress their customers and get a better conversion rate.
Quick/One-Click Checkouts
Our features, such as auto-fill fields, store card information with tokenization, and one-click checkouts allows merchants to accelerate repeat purchase processes. Customers will not need to re-enter their card details multiple times during a returning purchase process with each successive checkout. This would be a friction point for many consumers who may abandon purchases because they were required to input full card details again.Â
Enterprise-Level Confidence & Security
Security is not only an aspect, it is a priority. Peach Payments is PCI DSS Level 1 compliant and has various enhanced fraud protection methods, such as 3D Secure, tokenization, and risk-based authentication. These are designed to protect payment transactions. All of these can reduce the likelihood of fraud and provide businesses and their customers with increased confidence during payment checkouts.
Dedicated Merchant ToolsÂ
The primary competitive advantage for Peach Payments is our incomparable support. They provide 24/7 access to their Customer Support team with a 95% ticket resolution rate within approximately 25 hours. If you are an Enterprise level Merchant, you have a this platform can be your dedicated Account Manager. It will help you improve your performance by providing optimization and troubleshooting assistance.
Payment Links & Integration Options
The ability to use different integration methods means that you can use Peach Payments through an API, SDK, or a Plugin approach. Moreover, you can use it on platforms like WooCommerce, Shopify, and other ecommerce platforms by creating shareable Payment Links to send via email or text message.
ConclusionÂ
Peach Payments will significantly improve the online checkout experience for both customers and merchants by combining embedded checkout, flexible payment methods, best security practices, and easy-to-use reporting tools. As a result, your business will experience reduced Order Abandonment, enjoy higher Re-order Rates, and can increase Global Commerce with confidence.
